The pH scale is a measure of how many H+ ions there are in a solution. The higher the concentration of H+, the lower the pH and the more acidic the solution is. For example, for HCl, dissociation can occur such that we get H+ and Cl- ions in the solution so the pH is low and the solution is acidic. For NaOH, dissociation results in Na+ and OH- ions and as the H+ concentration is low, the pH is high and the solution is alkaline.