Continuity editing aims to remain invisible to the viewer, consistency in location and lighting with the avoidance of contrasting shots/cuts helps to drive the narrative of the film while not distracting the spectator. Continuity editing lends itself much more to the Hollywood style of film-making. Montage editing, however, aims to be much more experimental and tends to draw the viewer's attention to the camera itself. Originating from early Soviet film-making, montage editing often creates contrast between shots in order to evoke an emotional response from it's viewers, or in the Soviet-style montage, to reflect communist values and culture.