How do I discuss the importance of the Text, the Audience and the Industry in an answer?

What's important to remeber about all media is the relationship between these areas. Although very intricate, a basic outline of their relationship goes like this; the INDUSTRY wants to make a profit, to do this they have to make a TEXT that can make money - by being patronised by an AUDIENCE. Once a TEXT is released, the AUDIENCE react a certain way, and the INDUSTRY uses that reaction as a guideline for the creation of a future TEXT: and so on and so forth. The three elements all interact and inform one another. Of course it is also important to remember that ceratin questions will ask you specifically about specific areas. For example, a question might ask: 'How far does X confrom to Y genre?'. This question leans heavily on exploration of the text; mise-en-scene, editing, framing etc. You would weight the answer as a textual analysis, but you should always include a smaller segment of your answer covering the other two criteria. For audience, common referances are box-office success and critical acclaim. For industry, examining marketing and distribution patterns and comparing these to other films of the Y genre. 

Related Media Studies A Level answers

All answers ▸

What is bell hook's theory on inequality?


Discuss how the connection between the human face and personal identity is articulated and/or appropriated in visual culture.


What is meant by the term by cross-media?


Analyse representation of age in the media today.


We're here to help

contact us iconContact usWhatsapp logoMessage us on Whatsapptelephone icon+44 (0) 203 773 6020
Facebook logoInstagram logoLinkedIn logo
Cookie Preferences