Compare and contrast the two texts, noting what is similar and different about them in terms of language use.

The two texts both refer to health, as this is a current upcoming social trend, and an effective hook in sporting publications. They both use images and recommendations from celebrities, who endorse the sport of cycling, making it more appealing. They use adjectival phrases, with technical jargon to advertise their cycling gear, creating a circle of exclusivity, so that only true cycle enthusiasts can understand what is being said. This makes their inner circle bond stronger.