briefly explain how labelling can affect an individual’s sense of self.

In seeing the term labelling, we should be instantly directed to the work of sociological theorist Louis Althusser. Labelling was central to his theory of interpellation, which established a direct relationship between "Ideological State Apparatus" and individual human subjectivities (meaning sense of self). According to Althusser, labels created within institutions such as the church, family and the state generate subjectivites among people by calling them to internalise particular senses of self. Examples include labels such as "housewife" or "good christian" that encourage individuals to aspire to, and work towards, creating themselves according to the particular images they present. Indivduals, through this process of interpellation, come to internalise and embody the labels that travel as semiotic forms in popular media.