What are the advantages of franchising?

The franchisee will be buying into a established brand so there will be less risk of the business failing because they have a good repuattion and have a product which consumers will demand.

They will benefit from the franchisors marketing campaigns which will mean a wider exposure to the company through a wide ranege of advertising sources e.g Television which they would not be able to reach by themselves.

The franchsisor will be able to support the business in the long-term through training and support in staff management which will lead to a reduced labour turnover in the long run.

Related Business Studies GCSE answers

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What is the calculation for profit?


X Ltd is selling their only product at 12.50 per unit and they have managed to sell a total of 3000 units. They currently have total costs at £32000, £15000 of which are Fixed costs. How much is the total revenue and the total Variable costs?


What is the difference between Supply and Demand? How do they work together?


1) What does the overall marketing mix create? b) Explain USP in the context of marketing.


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