What are the advantages of franchising?

The franchisee will be buying into a established brand so there will be less risk of the business failing because they have a good repuattion and have a product which consumers will demand.

They will benefit from the franchisors marketing campaigns which will mean a wider exposure to the company through a wide ranege of advertising sources e.g Television which they would not be able to reach by themselves.

The franchsisor will be able to support the business in the long-term through training and support in staff management which will lead to a reduced labour turnover in the long run.

Related Business Studies GCSE answers

All answers ▸

Define Economies of Scale stating an instance when this might occur.


Please define marketing mix. What is its importance for business?


What are the advantages of doing business as a sole trader?


Could you explain to me the advantages and disadvantages of crowd funding to a business as a long term source of finance


We're here to help

contact us iconContact usWhatsapp logoMessage us on Whatsapptelephone icon+44 (0) 203 773 6020
Facebook logoInstagram logoLinkedIn logo

© MyTutorWeb Ltd 2013–2024

Terms & Conditions|Privacy Policy
Cookie Preferences