Your personal statement should show academic interest and a breadth of knowledge for your chosen subject, without becoming a list of facts. Oxbridge want their prospective students to show a passion for their subject, and to have taken it upon themselves to read and learn about this subject further than their school curriculum. Opening with a short, subject-relevant phrase that is eye-catching and interesting is a great way to stand out to admissions tutors and encourage them to read on. It is then important to explain why you are interested in your chosen subject, and provide examples of how you have nurtured this interest. This may be through reading you have done, or through activities and work experience you have completed. Choosing examples that are unique and relating these directly to parts of your proposed course that particularly inspired you to apply will show that you have been thorough in your research. A crucial thing to remember is not to try to fit in all your know about your subject, pick and choose particularly interesting parts that demonstrate your passion and curiosity to learn.
As Oxford and Cambridge are academically rigorous institutions they are not particulalry interested in extra-curricular activities that are not directly related to your chosen subject. If you want to include them in your personal statement, make sure you emphasise how they have nurtured your interest in your subject and why they are relevant for your studies at Oxford. The main thing to remember is that your personal statemnt is personal - there is no formula that can get you an Oxbridge interview. Focus on showing your passion for your subject and what makes you ther perfect student for study at Oxbridge.
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