How does the law of diminishing marginal utility affect the demand for a Veblen good?

By definition, a Veblen good is one for which the quantity demanded increases as the price increases, which is an apparent contradiction of the law of demand. Examples of Veblen goods are normally very expensive products, such as designer jewellery, branded watches and luxury cars. It is an exception to the normal rules regarding the relationship between price and demand.
The purchase of more expensive goods confers status on the purchaser - a process which Veblen called conspicuous consumption.
In answer to your question, the law of diminishing marginal utility states that as more units of a particular good is consumed, the consumer gains less utility from it. It explains the downward slope of the demand curve. This is where the contradiction lies, as for Veblen goods, the curve slopes upwards.
The higher price of a Veblen good does not directly increase the desirability of possessing the good, but rather is being used as a signal of other information.
So, the law of diminishing marginal utility arguably still holds. Initially, marginal utility increases, until it reaches it’s maximum. After that, an extra unit of consumption of a Veblen good declines marginal utility.

Answered by Shivani S. Economics tutor

12345 Views

See similar Economics A Level tutors

Related Economics A Level answers

All answers ▸

What is consumer and producer surplus?


[Edexcel Economics A 2015] With reference to the information provided, examine two pricing strategies an oligopolist like Sony may use to maximise profits (8).


Explain the law of supply and demand and why it is important.


How many diagrams is it best to use in an extended essay?


We're here to help

contact us iconContact usWhatsapp logoMessage us on Whatsapptelephone icon+44 (0) 203 773 6020
Facebook logoInstagram logoLinkedIn logo
Cookie Preferences