How does F Scott Fitzgerald convey an admiration for excessive wealth in the opening scene of Tender is the Night?

The surreal image of this place aids the clear portrayal of excessive wealth, prominent throughout, which is closely linked to the worshipping of luxury. For example, the "large, proud, rose-coloured hotel" personifies the hotel to suggest that it is used to being looked up to, as a symbol of status, hence why it is "proud". Additionally, the "deferential palms" create imagery of admiration for the hotel, and having respect for its "flushed facade". The use of the adjective "flushed" suggests that the hotel has had so much attention that it is almost blushing in response to it being so noticed. "The many bungalows that cluster near it", indicate how the hotel or wealth in general is so idolized that everyone wants to mirror or model them selves around it, in order to feel as one with it as possible. To highlight the idea that the hotel is worshipped as a symbol of luxury, the narrator notes, "the hotel and its bright tan prayer rug of a beach were one." The metaphor to describe the beach as a "bright tan prayer rug" suggests that it is very popular and is well used by society. The adjectives used to describe the "prayer rug" may work as a double entendre; "bright" suggests that it is very much in the spotlight of this society and "tan" to describe the rug indicates how much it has been in the sun, or in the eye of attention, as well as plainly stating its colour. On top of this, the idea that the hotel and the beach "were one" perhaps indicates how the hotel owns the worshippers, and therefore the people that come to the hotel lose their own identity and come to hold the same, collective identity while being controlled by the power of the hotel, and subsequently by wealth in general.