How do I write a good personal statement?

Preparation and planning is key when writing a good personal statement. Given the tight character limit, it is important to have a strict plan and stick to it, so that you don't have to spend too much time cutting it down later. Organise your statement into logical paragraphs, each addressing a different aspect of your interest in the subject. Start with your motivations, or what motivated you to pursue this particular course - try to avoid overused clichés, instead using specific examples of books/experiences that inspired you to learn more about your subject. Universities want to see independent thinking, a strong work ethic, and a genuine interest in learning. Mention extra reading you've done, an optional research task you've undertaken, or extra classes that demonstrate your dedication to your subject. Next, you could focus on your academic record to date, and how this has prepared you for university life. Focus on exam results, any awards or special commendations you may have received. Don't just list your achievements: make it personal, and mention specific aspects of your work that you found particularly interesting. Tutors want to see how you can interact with and respond to information - they are not looking for people who can simply learn and regurgitate facts in order to pass exams. So make sure you offer some deeper insight into things you have studied: for example, 'When studying The Master and Margarita, I was particularly struck by Bulgakov's use of alternating narratives contrasting present-day Moscow with ancient Jerusalem.' Finally, you could include a paragraph about other interests. Extra-curricular activities such as sport or music are good, but try to relate them to your subject in some way - do your hobbies reflect discipline and good time-management skills? Or does the book club you attend demonstrate a love of literature that goes beyond the classroom?
Try and end your personal statement by opening it up and looking to the future. Explain what you are particularly excited about, and try to tailor this to the specific course(s) you are applying for. Mention the qualities that you can bring to the university, explain why you will be an excellent student there, and express your excitement to fulfil your academic potential. Ultimately, a personal statement is about advertising yourself, so it is especially important not to make up things that are not true, or using pretentious vocabulary that does not reflect who you really are.