During Augustus' reign as Princeps, he restored and built many temples. This was done to further promote his own ideology and to embed himself within the religious culture of the city of Rome. In Augustus' sixth consulship of 28BC he "restored eighty-two temples" (Res Gestae Divi Augusti). He restored the temple of Jupiter on the Palatine Hill and he erected shrines to the Lares on every crossroad within the city. Through doing this he associated himself with the projects that would bring happiness to the people of Rome and therefore he would be seen as improving the lives of the people which in terms of popularity in Rome would have been highly important to him as it would have boosted his auctoritas. Alongside this, restoring the temples allowed him to associate himself with the traditional republican cults and therefore please those within the Senate who wished for a return to the traditional republic. This also meant that he was not repeating the mistakes of his adoptive father, Julius Caesar and instead of removing all traces of the republic and making himself susceptible to hate, he embraced the republican values which allowed him to maintain power for so long. In this respect the restoration of the temples would have been important to him.However, although the restoration and erection of temples was important to him, other aspects of his reign could be argued to have been more important, such as his reforms within the city, with the improvement of the water supply, or his advances into his extensive building programme.Nevertheless, the building and restoration of the temples could be viewed as having been invaluable to Augustus' reign due to the opportunity to further promote his ideals, and embed himself within Roman culture.
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