Basically, the Universities want to know you! They want to know how you'd fit in to their programs and campuses. They want a wide range of activities that you've done and definitely interested in what you are interested in. For example it is best to write about 4 smaller paragraphs rather than 1 huge one that will be hard for even a lecturer to read! In the different paragraphs you need to make them be entertained but also informed in what you've done. For example one paragraph should be dedicated to your volunteering or extra curricular activities and how you have learnt goo qualities from this. One should definitely be linked into your future course e.g. if you do business, make sure you link your current studies in A level to how this can help in your studies for business in Universities. This will mean the best idea is to do a little background reading into the course you are studying. Main thing is to not get over stressed about it, as it can actually be fun to create a piece of writing (not long) about yourself. Think about how the reader will be reading hundreds of applications, and yours comes up. It has to catch them from the beginning to end!
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