What is the difference between product and market orientation?

Product orientation: When a business focuses its efforts into creating the product, rather than focusing on what the market wants and needs. The business wants to make a product the way they want to and then try and sell it after it has been made.Market orientation: When a business focuses on what the market wants and needs, and the customer preferences. The product is made based on a good understanding of the products target market, and is usually backed up by primary research (collecting new data from original sources).

EP
Answered by Enya P. Business Studies tutor

8644 Views

See similar Business Studies A Level tutors

Related Business Studies A Level answers

All answers ▸

What are the causes of diseconomies of scale?


For each of Porter’s Five Forces identify and explain how a business may improve its position in the market.


What are Michael Porter's Generic Strategies?


What is a competitive market?


We're here to help

contact us iconContact usWhatsapp logoMessage us on Whatsapptelephone icon+44 (0) 203 773 6020
Facebook logoInstagram logoLinkedIn logo

© MyTutorWeb Ltd 2013–2025

Terms & Conditions|Privacy Policy
Cookie Preferences