What is the difference between product and market orientation?
Product orientation: When a business focuses its efforts into creating the product, rather than focusing on what the market wants and needs. The business wants to make a product the way they want to and then try and sell it after it has been made.Market orientation: When a business focuses on what the market wants and needs, and the customer preferences. The product is made based on a good understanding of the products target market, and is usually backed up by primary research (collecting new data from original sources).
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