'Ser' is used to describe the permanent state of something, aka what something is. These are qualities which aren't going to change any time soon, and are the qualities which define a person or object.
Specifically, we use 'ser' to talk about:physical characteristicsdescriptive qualities (what makes something what it is?) the time/datenationality occupation (job) possession where an event is taking place
e.g. Yo soy Laura. I am Laura.
Soy inglesa. I am English.
Soy rubia. I am blonde.
'Estar', on the other hand, describes a temporary state, aka how something is at that time. This is something which could change easily.
We use 'estar' to talk about: Geographical/physical locationsTemporary conditions such as emotions or a short-term illnessOngoing actions (ending in -ing) e.g.
Estoy en Edimburgo. I am in Edinburgh.
Estoy feliz hoy. I am happy today.
Estoy cantando. I am singing.