The answer to this question is both yes and no, depending on the aims and market of the business in question. According to the SPICED principle, when a currency (say GBP) is strong, imports are cheap and exports are dear. Therefore, businesses, particularly those in the manufacturing sector, that rely on imported materials from other nations with a weaker currency will benefit from cheaper materials and therefore lower production costs. This would increase the businesses profit margin when selling their products and/or allow them to charge less for their goods in order to obtain a greater market share, reduce competition and hopefully generate more profit in the long term. However, exports from the UK would be more expensive for people of other countries to purchase due to their comparatively weaker currency. The effects of this on the UK business will depend on the item it sells. If the item is an essential with little price elasticity of demand, sales may negligibly be effected and more profit obtained. However, if the product is a luxury item, the seller may find its international customers looking elsewhere. In terms of a business that trades exclusively within the UK, including purchase of materials, they will likely remain unaffected. It would depend whether the effects of a strong currency had a widespread effect on the wealth of the general population re its pool of customers.
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