When analyzing a speech, which rhetorical elements are important to consider and what is their function?

To analyse, we may start by looking at the rhetorical pentagram: A speech can have 3 different primary purposes; to inform, to influence, and to entertain. When analysing, the main question will be which of those three will be the final outcome of the speech. From here we may consider the topic, which is often revealed in the title of the speech along with the circumstance, or rather situation in which it is used. These elements will along with the reader help decide the language used for the speech, in terms of, for example, formality. The forms of appeal used is what will help capture, and inevitably convince the reader of the writer's message within the speech. We again have the chance to make use of 3 different forms:Logos is an appeal to the logical sense of the reader, as in it must appeal to common sense. Here, the writer's choice of words must be neutral and objective, and they must keep a logical connection between the different parts of the argument they wish to convey. Pathos is an appeal to the emotions of the reader, where the writer's choice of words must be emotionally toned. It is a goal to build an emotional connection between the reader and the subject, e.g. compassion or hatred.Ethos is an appeal to the reader's belief and confidence in the speaker, where the writer's choice of words is relatively neutral. The writer must build an emotional connection between the reader and himself, e.g. in terms of admiration or confidence.A rhetorical analysis must amount to an assessment of the arguments message and its appropriateness. 

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