Amazon currently sells 100 000 copies per year of an e-book at $14.99. The company estimates that customers would buy 174 000 copies of the same e-book at a price of $9.99. What is the effect on Price elasticity of Demand and Total

Price elasticity of demand (PED)= %change in Quantity Demanded/ %change in price
So, from the question we can see that the PED is elastic as there is a significant increase in demand for the e-book when price is reduced. To further check this we can use the information provided to get PED=74/-33.4=-2.21. If the PED (in absolute terms) is between 0 and 1, it is inelastic. If it is above 1 it is elastic, as is the case here. Total Revenue=Quantity x Price, so, the TR increases from $1,499,000 to $1,738,260.
PED is elastic, Total Revenue rises.

CO
Answered by Connor O. Economics tutor

2835 Views

See similar Economics A Level tutors

Related Economics A Level answers

All answers ▸

When answering my essay question, what could be the key evaluative points when talking about fiscal policy?


What is the "Tragedy of the Commons" and how may it be solved?


What does Game Theory reveal about a firm's pricing strategy?


Define the term ‘externalities’


We're here to help

contact us iconContact ustelephone icon+44 (0) 203 773 6020
Facebook logoInstagram logoLinkedIn logo

MyTutor is part of the IXL family of brands:

© 2026 by IXL Learning