Newspapers are constructed to address their target audience through the layout and presentation of the product. Newspapers take into account the preference and demographic of their audience to ensure the product appeals. Furthermore, the use of language are reflective of the expectations of their target audience as well as the selection of stories. For example, the political slant of the target audience, their interests and where the newspaper appears. In terms of The Daily Mirror, left leaning stories are used which reflect the political stance of the target audience. Additionally, it features populist stories and has a strong use of visual components which creates its recognisable format. There are sections in the newspaper which focus on entertainment, sport, television listings, racing odds and celebrity pieces. This ensures the paper appeals to a wider audience that may have differing interests.