Describe a way in which corporate entities influence the creation of place through meaning and association.

Corporate entities can influence the idea of place through gentrification or rebranding projects. The aim of these projects would be to create a 'new' meaning or association of a certain place, making it more desirable to live and work in. This process can be achieved by corporate entities through promotional marketing e.g. adverts or campaigns to show off the change in meaning. For instance, Hull was awarded the Hull City of Culture 2017 by the Department of Culture and Media. This was widely advertised to promote a new sense of Hull being full of arts and culture thus showing a regeneration of Hull's previous reputation.