A gene is a length of DNA that codes for a particular trait. ( Think of-  jeans -  they  are long items  (length) of clothing, what they're made out of determines what they are. This is a key concept of genetics) 
The position of a gene on the chromosome is called the genetic locus . (LOCus LOCation) 
For each gene there are alternative forms  called alleles.  (ALleles ALternatives)
The two alleles represent a genotype. This is the genetic make - up of an organism (GENotype -think GENetics)
The actual appearance of the trait represents the phenotype (PHenotype - think PHoto - how it appears)