What are some of the most relevant pricing strategies?

Three commonly used methods:Price skimmingPrice penetrationcost plus pricingPrice skimming is when a company sets a relatively high initial price when launching a product into the market. Then as time progresses, the price is lowered to attract additional customers. Price Penetration is the opposite to price skimming, where price is initially set low to attract customers from competitors. Cost-plus pricing is where suppliers add a markup to the cost of producing a product.

JS
Answered by Jeet S. Business Studies tutor

1725 Views

See similar Business Studies GCSE tutors

Related Business Studies GCSE answers

All answers ▸

Identify two methods of internal growth that a business could choose:


What are the differences between Autocratic, Laissez-Faire and Democratic leadership styles?


What is one advantage and one disadvantage of being a sole trader?


What does the Blake mouton grid represent?


We're here to help

contact us iconContact ustelephone icon+44 (0) 203 773 6020
Facebook logoInstagram logoLinkedIn logo

MyTutor is part of the IXL family of brands:

© 2026 by IXL Learning