1) What does the overall marketing mix create? b) Explain USP in the context of marketing.

GCSE Business studies. Marketing mix and strategy.1) A company needs to consider the marketing mix in order to meet their consumers' needs effectively.The overall marketing mix creates a unique selling point for a product. The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place.1b) USP = Is a feature of a product or service that make it stand out compared with the competition.

DA
Answered by David A. Business Studies tutor

6475 Views

See similar Business Studies GCSE tutors

Related Business Studies GCSE answers

All answers ▸

How do i get all the marks from a long answer question?


Explain one way in which Five Guys could achieve economies of scale


X Ltd is selling their only product at 12.50 per unit and they have managed to sell a total of 3000 units. They currently have total costs at £32000, £15000 of which are Fixed costs. How much is the total revenue and the total Variable costs?


Explain the importance of a Unique Selling Point (USP) to a business


We're here to help

contact us iconContact usWhatsapp logoMessage us on Whatsapptelephone icon+44 (0) 203 773 6020
Facebook logoInstagram logoLinkedIn logo

© MyTutorWeb Ltd 2013–2025

Terms & Conditions|Privacy Policy
Cookie Preferences