1) What does the overall marketing mix create? b) Explain USP in the context of marketing.
GCSE Business studies. Marketing mix and strategy.1) A company needs to consider the marketing mix in order to meet their consumers' needs effectively.The overall marketing mix creates a unique selling point for a product. The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place.1b) USP = Is a feature of a product or service that make it stand out compared with the competition.
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