1) What does the overall marketing mix create? b) Explain USP in the context of marketing.

GCSE Business studies. Marketing mix and strategy.1) A company needs to consider the marketing mix in order to meet their consumers' needs effectively.The overall marketing mix creates a unique selling point for a product. The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place.1b) USP = Is a feature of a product or service that make it stand out compared with the competition.

Related Business Studies GCSE answers

All answers ▸

What's the difference between SWOT and PEST analysis?


Zak and Kellie own a successful food catering business called Meals at Work in Lisburn. Zak and Kellie want to grow the business and are thinking about franchising. (g) Evaluate franchising for this business.


Explain the Marketing Mix


List one internal and external stakeholder and explain why they have an influence on a business.


We're here to help

contact us iconContact usWhatsapp logoMessage us on Whatsapptelephone icon+44 (0) 203 773 6020
Facebook logoInstagram logoLinkedIn logo

© MyTutorWeb Ltd 2013–2024

Terms & Conditions|Privacy Policy
Cookie Preferences