The Marketing Mix is a useful tool made up of four elements called the four P's. Define the four P's with examples.

The four P's of the marketing mix are;Promotion - how the business provides information to customers about its product This may include advertising, social media campaigns, branding and discount deals. Product - This is the service/s or product/s that the company provides. (Goods are tangible while services are intangible) For a bakery business this would be the cakes and bread. Price - The amount a business charges for its product (influenced by competition, availability, and branding). e.g. £1 for a cupcakePlace - where the product or service can be purchased by the customer. e.g. in the bakery store

Related Business Studies GCSE answers

All answers ▸

Discuss the benefits of company (x) becoming a Ltd (private limited company)


Calculate the additional weekly profit the business would make if it produced and sold 5000 novelty mugs every week.


Explain one disadvantage of a sole trader having unlimited liability


Explain one disadvantage of using on overdraft as a source of finance for a small business? Provide 2 alternative sources of finance


We're here to help

contact us iconContact usWhatsapp logoMessage us on Whatsapptelephone icon+44 (0) 203 773 6020
Facebook logoInstagram logoLinkedIn logo

© MyTutorWeb Ltd 2013–2025

Terms & Conditions|Privacy Policy
Cookie Preferences