Traditional economic powers like France, USA or the UK are becoming less and less dominant in an evermore competitive internatinal economic arena.
The BRIC countries (Brazil, Russia, India and China), play a much more important role in what is produced and consumed on a daily basis and will hence shape the future of the global business environment.
With rising incomes, and growing populations, not only will every sector of the economy, from commodities to luxury goods, be affected. Everything, from supply to the environmental conditions will be altered by these new competitors, and previous key players will have to modify their approaches to trade if they are to remain important and to suceed.