When you first see the marks allocated to a question, it may put some fear in you. However, there is no cause for concern. Paying attention to the command words in a question (such as DISCUSS, EXPLAIN) is key in understanding what the question demands of you. The key to answering a long answer question is to break down the demands of the question and think about the marks allocated. It is always best to begin your response long answer questions by defining the terms in question. If my question was on the advantages and disadvantages of a franchise, i would start by defining the term franchise in business, before moving on to the actual body of response. You must ensure that if there are two parts to the question such as merits and demerits, you give points on both sides of the argument in order to gain full marks.