What's the difference between SWOT and PEST analysis?

Most people assume that SWOT and PEST are completely different things. In reality, SWOT and PEST are used together in strategic analysis.

SWOT stands for Strenghts, Weaknesses, Opportunities, and Threats, and it is used to identify what external and internal factors can affect the future direction and success of a business.

PEST stands for the Political, Environmental, Social, and Technological Factors that can affect a business. It is complementary to SWOT in that it used to precisely explore the external Opportunities and Threats that affect the chances of a business strategy being successful. 

Related Business Studies GCSE answers

All answers ▸

The external environment in which businesses operate can have a significant effect on their success. To what extent do you think that the external environments in markets are favorable for businesses at the moment? Justify your answer with reference to ex


Explain how a business can use outsourcing. (2 marks)


What are methods of promotion?


What are the forms of business ownership?


We're here to help

contact us iconContact usWhatsapp logoMessage us on Whatsapptelephone icon+44 (0) 203 773 6020
Facebook logoInstagram logoLinkedIn logo

© MyTutorWeb Ltd 2013–2025

Terms & Conditions|Privacy Policy
Cookie Preferences