What are universities looking for?

There is not one 'formula' or particular attribute that makes a students application attractive, nor are they looking for the finished article. The ability to demonstrate your academic achievements is obviously important. In addition, any volunteering/part time work/life lessons/sports can show more about you personally. You want to appear dedicated, keen to learn and open for the adventure - not just academically, but with all the university experience has to offer (such as socieities etc). What can stand out is a real awareness of your course and the universities you are applying for. For example, if you are study history, why is that the case and what do you plan to do when you reach university? Being aware of current literature, modules on offer, and interests that you have such as women's history, cultural history etc, shows that you are thinking about how to tailor your degree before you get there. This is something you should think about before submitting UCAS applications as well. Think beyond the degree - but the things you want to learn about and why. Some universities have particular focuses, even within a subject area that is worth researching.