What is the difference between quantitative and qualitative data?
Quantitative Data- Data in the form of numbers- Concerned with individual scores- Can be analysed statistically and easily converted into percentages, averages, graphs etc- eg how much, how long or how manyQualitative Data- Describes participants in more depth- eg opinions, attitudes, ideas, feelings etc- Focuses on personal details- More difficult to analyse but is richer and more meaningful
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