initial speed: v = 72 km/h = 20 m/s.
mass: m = 0.7 kg
time of the impact: t = 0.1 s
average force: F
The speed after impact is the same as initial speed, but velocity has got the opposite direction. Therefore, Δv = 2v
Δmomentum = Δp = mΔv = 2mv
from the Newton's 2nd Law:
F = Δp/Δt = 2mv/t
F = 20.720/(0.1) = 280 N
Answer: The magnitue of the average force equals 280 N.