What is the difference between advertising and marketing?
These two words are often misused. Advertising describes billboards, television adverts and other methods a business uses to promote their product or service. Advertising is part of the Marketing process.
A Marketing department will handle product pricing, product distribution, public relations and market research amongst other tasks. Marketing is the management of a customers perception of a product.
DF
Related Business Studies GCSE answers
All answers ▸What are some of the most relevant pricing strategies?
What is a SWOT Analysis ?
John runs a sandwich shop in his local village and has 4 employees. Which of the following represents a variable cost to John? i) Insurance of the shop ii) Wages paid to his employees iii) Rent to the landlord iv) Gas due to heating
What's the difference between fixed and variable costs?