How do I gain top marks in WJEC Media Studies MS4?

Media responses at AS and A Level are most effective when rounded with in depth knowledge of theories and your examples. Specifically looking at the WJEC specification and mark scheme, responses at both AS and A2 need the examples of media texts to be 'detailed and coherent' but also have a 'well established point of view' in order to gain top marks. Theory is key to reinforcing an 'established point of view', because if you have other theorists backing your idea, its clear to the examiner that you are well informed and capable of having that established point of view. First, you make your big idea that you keep in focus throughout your essay paragraph. This forms your point of view. e.g. 'Kanye West appropriates controversial imagery in order to empower his audience'. This is a clear headline that can lead your examiner through your answer. Then, you use your detailed examples, whilst continuously referring back to your 'big idea'. In the main body of the paragraph, it is important to weave in theoretical idea's to reinforce your understanding, for example, looking at Stuart Hall's audience responses and the oppositional and preferred readings when looking at controversial texts e.g. Kanye west. Always summarise your exam paragraph with a 'therefore' sentence concluding with your big idea. By referring back to your initial argument, you display to the examiner that you can keep a clear focus and 'establish' your point of view.