P-Protection from harm, emotional and physical C-Confidentiality, all participants' information is kept anonymous and not shared with third parties W-Withdraw, all participants maintain the right to withdraw from research either during or after it has been completed I- Informed consent, all participants must be told truthfully what the experiment is aiming to find and sign to say they agree to take part D-Debrief, everyone has the right to be debriefed on the topic of study and to ask any questions they may have