What is the difference between normative social influence and informational social influence?

Social influence occurs when our behaviour is influenced by the real, imagined or implied presence of others. Information social influence occurs when people conform to peer views in an attempt to reach the correct answer for themselves; it is the desire to be correct. This form of social influence is moderated by self-confidence and task difficulty. On the other hand, normative social influence occurs when people conform in order to be accepted and liked by the group; normative influence is moderated by group size, as well as social support.

NS
Answered by Nishaat S. Psychology tutor

73893 Views

See similar Psychology A Level tutors

Related Psychology A Level answers

All answers ▸

Discuss research into genetic and environmental factors associated with intelligence


Describe the Working Memory Model


Explain the biological basis of Depression.


Outline the role of adrenaline in the flight or fight response (4)


We're here to help

contact us iconContact ustelephone icon+44 (0) 203 773 6020
Facebook logoInstagram logoLinkedIn logo

MyTutor is part of the IXL family of brands:

© 2026 by IXL Learning