What is the difference between normative social influence and informational social influence?

Social influence occurs when our behaviour is influenced by the real, imagined or implied presence of others. Information social influence occurs when people conform to peer views in an attempt to reach the correct answer for themselves; it is the desire to be correct. This form of social influence is moderated by self-confidence and task difficulty. On the other hand, normative social influence occurs when people conform in order to be accepted and liked by the group; normative influence is moderated by group size, as well as social support.

Answered by Nishaat S. Psychology tutor

69867 Views

See similar Psychology A Level tutors

Related Psychology A Level answers

All answers ▸

How can I evaluate studies and theories successfully?


What are the key components in Cognitive Behavioural Therapy (CBT)?


Research often uses laboratory experiments. Outline one weakness and one strength of this method.


Name the two types of social influence and why they lead to conformity


We're here to help

contact us iconContact usWhatsapp logoMessage us on Whatsapptelephone icon+44 (0) 203 773 6020
Facebook logoInstagram logoLinkedIn logo
Cookie Preferences