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Business Studies

A Level

What is the Triple Bottom line?

Studying Business you must have heard the bottom line of companies is to make profit, this is the only thing firms should worry about, right? Well some people think otherwise.

In a whole ...

Answered by Lonie S. • Business Studies tutor

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What are Porter's Five Forces and how are they used?

Michael Porter devised a framework called 'The Five Forces of competition' to classify and analyse the factors that determine the intensity and levels of competition in different industries.

Answered by Lonie S. • Business Studies tutor

13299 Views

What is the marketing mix?

The marketing mix, commonly associated with the 4Ps, describes the various factors that firms consider when marketing a product. These marketing mix is based upon the firm’s knowledge of its customers ...

Answered by Robert P. • Business Studies tutor

3144 Views

What are the benefits of innovation within a business?

Definition

Innovation is the successful exploitation of new ideas. This is predominantly achieved through research and development (R&D). R&D is the necessary inves...

Answered by Jake H. • Business Studies tutor

40139 Views

Evaluate the use of marketing plans for businesses:

Advantages of a Marketing Plan:-Having a marketing plan forces a business to think about how it will act in the future; this means they will be proactive and not just reactive (where they...

Answered by Peter C. • Business Studies tutor

2643 Views