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The marketing mix, commonly associated with the 4Ps, describes the various factors that firms consider when marketing a product. These marketing mix is based upon the firm’s knowledge of its customers ...

Definition

Innovation is the successful exploitation of new ideas. This is predominantly achieved through research and development (R&D). R&D is the necessary inves...

Advantages of a Marketing Plan:-Having a marketing plan forces a business to think about how it will act in the future; this means they will be proactive and not just reactive (where they...

Advantages of quantitative forecasting:-Numerical so easy to interpret and easy to analyse for example graphs can be made.-Data can be objectively interpreted and bias is often not an iss...