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Qualitative market research is the collection of data regarding attitudes and beliefs. An example of this is face to face interviews. On the other hand, quantitative market research is data that can be me...

Seasonal demand refers to fluctuations and changes in sales output, dependent on the time of year. An example of a business that is impacted by seasonal demand is Havaianas. During the summer periods they...

As a history student, I was rarely intimidated by the thought of a big marker business question unlike the rest of my peers. However, as time progressed throughout my Alevel study I realised just how easy...

I would start early. Little bits of revision each day lead to a lot more knowledge and understanding than cramming in with only a couple of weeks lead up. I would also advice learning most definitions as ...

The two main liquidity ratios are current ratio and acid test ratio. Current ratio is current assets/current liabilities and acid test ratio is (current assets - inventories) / current liabilities. Both r...