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One strength of the biological approach is that it is a very scientific approach. The biological area often uses measurable and objective measures such as experiments and scanning techniques. For example,...

One major issue with Milgram’s study was that it was highly unethical. The participant’s were firstly deceived into thinking they were genuinely harming someone with the electric shocks, which made them e...

This is a long question that wants critical thinking. Discuss means that you have to talk about both sides of the argument.Introduce the concept of conformity - a type of social influence involving a chan...

This is a short question so you go straight in to describe the model. Start by talking about how it is an expansion from the Multi-store model and it focuses on Short term memory.Then go on to describe th...

Loftus and Palmer conducted (1974) a laboratory experiment which was strictly controlled, giving it high experimental validity as they could make sure that IV affected the DV. Both experiments proved that...