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Observations as a research method requires the researcher to watch subjects in a natural or artificial setting and record their behaviour. One advantage of naturalistic observations is that they take plac...

A key strength of Sherif's 1954 'Robber's Cave' study is that it has high validity. Sherif's experiment was set up as a two week long summer camp with participants who were not aware of the aim of the stu...

A control group allows us to have a base recording that we can compare our experimental group to. A control group and an experimental group are treated in the same way except for the variable that we are ...

Zimbardo conducted the Stanford prison experiment which was, arguably, one of the most renowned pieces of research in the field of conformity. Zimbardo allocated the role of either prisoner or prison guar...

The working memory model explains how short term memory is organised. It consists of four main components that are different by coding and capacity. One of which is the central executive which allocates t...