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The psychodynamic approach believes that personality and behaviour is governed by the tripartite personality, made up of the ID – which operates on the pleasure principle and is the cause of i...
An independent measures design consists of using different participants for each condition of the experiment. The advantage of this is that there are no order effects, which is when participants behave di...
The initiation of addictive behaviour can be explained by social learning theory. For example, smoking addiction can be the result of influence from role models or peers, via vicarious reinforcement. This...
Social Learning Theory is when someone copies the behaviour of another person they identify with as they admire that person who is also known as a role model due to the models behaviour being desirable, T...
Demand characteristics are the clues in an experiment which could convey the purpose of the research to the participant. Participants will be affected by: (i) their surrounding: (ii) the researchers chara...
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