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The 4Ps is a model to help businesses with their marketing to make sure it is meeting the customers needs. It's also called the marketing mix. The first P is price, so within this is the different pricing...

Define USP- A feature or characteristic of a product that differentiates it from other similar products. It gives a business a competitive advantage and it distinguishes the brand over others. Allows busi...

A stakeholder is someone who has an interest in a specific business and is affected by a businesses actions. One type of stakeholder is a shareholder - a shareholder is an individual or institution that l...

Cashflow is the movement of money in and out of the business. Cash inflows mostly comes from the money that the business earns from selling goods or services. Cash outflows are all its payments, whi...

One benefit of having a strong brand image is that the company can gain a competitive advantage within the market. This can allow them to gain and maintain a high market share as their business is seen as...