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The distinction of emic and etic relates to the extent to which research aims to establish what is common to all humans and what is unique to specific cultures. Etic approaches aim to discover what all hu...
SIT as proposed by Tajfel is an example of social cognition theory as it described the underlying cognitive processes humans go through as they affiliate to a group forming a group/social identity. One’s ...
The biological level of analysis concerns with the physiological basis of cognition and behaviour. One of the defining principles includes that non-human animal research can aid our understanding of huma...
Firstly, the Bystander Effect is caused by pluralistic ignorance, a form of misinformed information processing. Bystanders try to figure out how to interpret ambiguous events by looking at the reactions o...
According to the third principle of the biological level of analysis behaviour is innate, therefore, to a large extent behaviour has a genetic basis and can be explained using genetics and genetic inherit...
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