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Newspapers are constructed to address their target audience through the layout and presentation of the product. Newspapers take into account the preference and demographic of their audience to ensure the ...

Genre theory revolves around the ideas surrounding how we define and distinguish genres, and how we categorise films into genres based on usually conventional factors. Genre will often be divided by obser...

The concept of authorship in cinema is a discourse fraught with a variety of ideological, commercial and practical questions and tensions. In comparison to literature, where it is commonplace for a novel ...

For section A, examiners will be looking to see that you know how to examine an extract from a television show and that you can analyse it in terms of its technical codes and representations. This means t...

In his essay Encoding and decoding, Stuart Hall explains that audiences are active, contrary to previous media effect's theories. This means that audiences actively engag...