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One strength is that it have proven to be effective. Wolpe (1973) found that when he placed a girl who was scared of cars in a car, she was distressed and fearful at first but eventually calmed down. Simi...

A case study is an in-depth analysis of the experience of an individual or small group. A psychologist might opt for the case study method if they are interested in individuals with very unusual and under...

To formulate an answer to this question requires some thought into what actually constitutes a science. Science requires the standardisation of procedures when conducting a study, in order to control for ...

One weakness of Milgram's study is that the sample was biased. The sample consisted of 40 male participants, who were aged between 20-50, middle class, white American citizens. This therefore means that t...

A range of studies actually counteract this theory in that we don’t necessarily attach to those that feed us. For example Lorenz’s geese imprinted before they were fed and maintained these no matter who f...