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bell hooks argues that inequality is not just related to one's gender, and an intersectional approach must be taken to fully understand inequality. How people are portrayed in the media may also relate to...

Stuart hall states that as the audience of a given piece of media text, there are 3 different ways to interpret said text. Producers generally encode a specific message or meaning within their product and...

Representation is how someone or something is portrayed. Ageism is a growing concern in modern media with each age group’s mainstream representation increasingly confined to narrow stereotypes.  The most ...

Genre theory revolves around the ideas surrounding how we define and distinguish genres, and how we categorise films into genres based on usually conventional factors. Genre will often be divided by obser...

The concept of authorship in cinema is a discourse fraught with a variety of ideological, commercial and practical questions and tensions. In comparison to literature, where it is commonplace for a novel ...