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The Hypodermic Needle theory was a popular school of thought in the 1940's and 1950's as television was becoming more popularised. The theory was concerned with the way in which media can inform and influ...

Skinner believed that children learn language in the same way that they learn their other behaviour and stated that this was through a system of positive and negative reinforcement. When a child imitates ...

The angle of the camera helps to push the narrative along by guiding the viewer's eye to what the director has chosen to show. Each angle has the ability to represent or connote a different emotion. Low a...

Film Noir is a genre born from the paranoia of post-world-war-two America. With the Cold War well underway by the 1950s, Film Noir served as a reflection of both social attitudes and fears of the era. Mal...

What's important to remeber about all media is the relationship between these areas. Although very intricate, a basic outline of their relationship goes like this; the INDUSTRY wants to make a profit, to ...