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Above-the-line and below-the-line promotional strategies are two types of marketing methods which fall under promotion in the marketing mix built up using the 4Ps (Price, Promotion, Place, Product).Above-...
(I will answer this question with regards to the fictional organisation, The Imperial, for which I have made up case study information for the relevance of answering a IB Business Management question)
Entrepreneur is an individual who plans and organizes a business. He is a risk taker, a leader and responsible for all the decision taken within the business.On the other hand, Intrapreneur is an em...
Investment appraisal is an evaluation of the attractiveness of an investment proposal and can be done via several methods. To measure the profitability of buying the new machinery from Cook Technology...
What are ethics? Ethics are the socially accepted moral principles that guide decision making, based on the collective belief of what is right and what is wrong (Paul Hoang). In business, ethics ...
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