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Internal communication is communication used within the organisation to employees and ranges from emails to face to face discussions. An...

The marketing mix that relates to the product is price, product, place and promotion. A high end luxury public product is a product that people aspire to buy and typically increase social status.
Pri...

The 4 main p's of the marketing mix includes; price, product, place and promotion. Price refers to how the business will price it's products. Product refers to the quality and tangibility of the product (...

First of all you need to choose a company, I recommend choosing two companies (because you cannot use for your CUEGIS question a company that has been used in any case study). It can be useful to use the ...

Competition is a significant threat to British Airways’ future profitability as BA have taken the differentiation leadership approach. This means BA have tried to differentiate themselves from competition...