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PESTLE is a strategic analysis tool used to analyse the external elements affecting a business. It is a commonly used method that provides a comprehensive insight into the 6 major macro-environmental fact...
Porters five forces determines how competitive an industry is and therefore how attractive an opportunity it is for a business to set up in the industry.The five forces include:barriers to entry- factors ...
a stakeholder is a person, group or organisation that has a vested interest in the organisation because they are affected by the businesses actions and objectives. There are seven different types of stake...
Qualitative market research is the collection of data regarding attitudes and beliefs. An example of this is face to face interviews. On the other hand, quantitative market research is data that can be me...
Seasonal demand refers to fluctuations and changes in sales output, dependent on the time of year. An example of a business that is impacted by seasonal demand is Havaianas. During the summer periods they...
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