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Command word: Explain

This means that in order to score the 5-6 marks range, a detailed response with reasons for how something will benefit for improve a particular phenomenon is necessa...

There are six main methods of promotion that businesses can use. The first method is advertising, which is above-the-line promotion, and involves any form of advertising such as TV or radio adverts, billb...

The franchisee will be buying into a established brand so there will be less risk of the business failing because they have a good repuattion and have a product which consumers will demand.

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