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Loftus and Palmer's study is considered a laboratory experiment as the independent variable was manipulated. A laboratory experiment examines the causal relationship between the independent variable (IV),...
The behaviourist approach mainly focuses on observable events and the link between stimulus and response and none of the underlying mechanisms. For example, Pavlov only measured the responses of dogs to t...
Normative social influence (NSI) can be described as a desire to be accepted and/or liked by a group, which can lead a person to conform as this may be deemed as necessary to fit in with the group so that...
A strength of interference is that it has been supported by research. In one study, participants were given a word list to recall to 100% accuracy, and then a further list of varying similarity depending ...
The multi-store memory model is a cognitive model which was designed by Atkinson and Shifrin (1968) which conceptualises the different stores of memory. It begins with the sensory store, which includes bo...
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