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The multi-store memory model is a cognitive model which was designed by Atkinson and Shifrin (1968) which conceptualises the different stores of memory. It begins with the sensory store, which includes bo...

Obedience is following the orders of an authority figure and has been the subject of much research. Milgram (1963) wanted to look at how so many people were capable of doing horrible things to other peopl...

These two concepts can be confusing at first, but once you get used to using them they get a lot easier. A golden rule for using these ideas in exam questions is to never use them together or just ...

One strength is that it have proven to be effective. Wolpe (1973) found that when he placed a girl who was scared of cars in a car, she was distressed and fearful at first but eventually calmed down. Simi...

A case study is an in-depth analysis of the experience of an individual or small group. A psychologist might opt for the case study method if they are interested in individuals with very unusual and under...